Communication for companies
and professionals
From concept to content,
I help professionals and businesses
shape their brand, voice,
and visual presence across multimedia.
About
Sophia Feroce
I’m a Communication and Content Strategist with over fifteen years of experience across companies, institutions, and creative projects in Latin America and Europe.
I’ve led large-scale communication and production projects for global brands, Latin American unicorns, and government institutions, including four years heading the national production area for the Argentine Government.
My work brings together strategic thinking with creative execution, helping ideas move from concept to reality.
How can we work together
I work through a modular structure that adapts to each project’s needs.
You can start from the beginning or focus on the services you need right now, what matters is creating coherence between who you are and what you want to communicate.
01.
Diagnosis
A strategic review of the brand or communication system to clarify where it stands and what needs to change.
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Brand and communication audit
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Identification of challenges and opportunities
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Strategic insights and recommendations
02.
Strategic Plan
Definition of the communication framework:
a clear direction that connects business goals with brand narrative and content structure.
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Tone of voice and communication guidelines
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Content architecture and hierarchy
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Strategic roadmap for implementation
03.
Media Production
Creation and production of all communication assets based on the defined strategy or creative direction.
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Presentations, websites, and more
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Social and audiovisual content
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Copywriting
04.
Project Management
Combines strategic direction with practical management to keep communication aligned with business goals.
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Project planning and workflow definition
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Timeline, budget, and resource management
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KPI definition, tracking, and reporting
References
A selection of communication, content, and production work developed for companies, institutions, and independent professionals across Europe and Latin America.
Presidency of Argentina - Macri Administration
Direction and production of national multimedia communication campaigns for over four years.
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Leadership of the national production area
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Creative coordination
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Strategic planning and budget management
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Latin America’s leading tech unicorn
Strategic content and production for Mercado Libre.
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Campaign development
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Creative production
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Communication management across markets.
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Edesur
Audiovisual production for the rebranding of one of Argentina’s main electricity distribution companies. Photography, TV and radio advertising spots, and digital content production for the brand relaunch.
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Development and execution of audiovisual campaigns
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Coordination of creative teams
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Production of assets for TV, radio, and digital platforms.
Public–Private · Milei Administration
Brand and communication direction for public–private initiatives
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Strategic alignment between brand and institutional communication
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Direction of content development
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On-site coordination execution
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Banco Macro & Argentine National Team
Post-production for a national campaign by one of Argentina’s leading banks.
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Post-production management
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Adaptation of audiovisual assets for advertising and digital platforms
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Avène Mexico
Campaign production for Avène México, featuring Cristian Castro.
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On-site direction and coordination
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Creative supervision and alignment
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Delivery of final audiovisual assets across platforms
Argentina’s leading energy company
Production of promotional video content for YPF, filmed at its most advanced service station in Buenos Aires, in collaboration with journalist Sofía Martínez.
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Execution of audiovisual campaign assets
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On-site production
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Content design for branded communication
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Prof. Giulio Buciuni
Communication and content architecture for Giulio Buciuni, a professor and author focused on entrepreneurship, innovation ecosystems, and regional development.
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Presentation and editorial design
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Content development for website and institutional materials
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Editorial direction
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Vint Market
Communication and content strategy for a curated online platform focused on design, lifestyle, and contemporary objects.
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Digital strategy development
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Content creation
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Editorial photography for brand communication and online presence.
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Tienda de Café
Communication strategy and content production for one of Argentina’s leading coffee chains, with over 45 locations in Buenos Aires.
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Campaign direction
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Audiovisual production
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Ccontent development for digital and in-store channels.
Plus Group Ireland
Communication and content strategy for a European logistics company specialized in international operations.
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Narrative development
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Editorial direction
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Content creation for digital platforms, focused on positioning and brand consistency.
Matriche
Brand storytelling and campaign concept for an Italian–Argentine eyewear brand.
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Benchmark analysis and market positioning
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Campaing concept and creative framework
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Launch strategy
You can reach me at sophiferoce@gmail.com or by filling out the form below.
I’ll get back to you shortly.